For Brands | Write a Brief, Not a Shortlist

Aspirenet helps brands find creators who fit a brief. It helps creators get found by brands and by other creators they can work with. Rank comes from connected accounts and shipped work.

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Two ways in.

Choose the record that matches what you are here to do.

For CreatorsConnect the accounts you already use. See your rank, then raise it by shipping work.Read the creator record For BrandsWrite a brief in plain prose. We run it against the network, then you invite from the result.Read the brand record

Write a brief, not a search form.

Write 20 to 4,000 characters about what you want made and why. Aspirenet uses that prose as the query, so the brief carries the meaning instead of a list of tags.

This example brief was written for the page. No brand supplied it, and the campaign is fictional. Rewrite it here. Nothing is sent or stored.

CampaignMonsoon Trail, Western Ghats

Characters368

A brief belongs to a campaign, not to the brand. A sneaker launch and a sustainability campaign need different creators, so they need different briefs.

See who the brief brings back.

Three probes read the same index and combine their results into one order.

The five creators below were written for this page and are fictional. Aspirenet does not show brands a score against a person, so there are no scores here.

This Account

Has partnered before

Anchors runs at a maximum of 35%. The other two probes share the rest.This is a first campaign, so there are no past creators to compare. Anchors stays off and the other two probes take its share.

Read the Example Brief

The Brief, as Read

We are launching a trail running shoe built for wet ground. Show it being used, not held up to a camera. We want people who run through the monsoon in the Western Ghats, the Nilgiris or anywhere the trail becomes a river for four months of the year.
Mud on the shoe is the point. No unboxing and no script. Malayalam, Kannada and Tamil matter here as much as English.

Anchors reads none of this brief. It compares past work, not words.

How Niche Coverage Builds

Trail runningEnduranceOutdoor

1 tag: 65%
2 tags: 86%
3+ tags: 95%

Use tags to describe the niche, not to build a checklist. A fourth tag adds very little, by design.

How the Probes Are Weighed

Select a probe to see what it reads and who it found. Select it again to clear it.

Prose40%60%Your brief and objective matched with creators' showcase captions.
Anchors35%—A comparison with creators you have worked with before. It is capped so the results do not settle on the same roster.
Coverage25%40%How much of the niche named in the campaign a creator covers.

View the Ranked Creators

The Results

Found by Prose
Nithya Balan
@nithyaruns
SkilledKerala
A caption about the Nilgiris in July and wet laterite on a descent.
Found by Prose
Anoop Varkey
@varkeyonfoot
VirtuosoKerala
Films in Malayalam. Four wet-season runs have reached Live this year.
Found by Anchors
Ilakkiya Sundar
@ilakkiya.shoots
ProfessionalTamil Nadu
Matches the account's past partners: long-form outdoor work shot on location.
Found by Coverage
Rakshith Gowda
@gowda.trails
EmergentKarnataka
Covers two campaign tags: trail running and endurance.
Found by Prose
Divya Kamath
@divyakamath.co
SeasonedKarnataka
Chooses to shoot in rain. Most of the showcase is wet ground.

A verified platform, matching region and rank band can move a creator higher. They are boosts, not filters. They do not exclude anyone.

Invite. Talk first. Partner.

Send an invitation and let the creator answer. They can ask questions before either side agrees to the work.

Here, a conversation can start before a Link exists.

Invited

You sent an invitation. The campaign, deliverable and payout are visible to them.

Visible to Them3 of 3

Chatting

They opened a conversation before accepting.

Connection RequiredNone

Partner

They accepted. The work begins and the deliverables attach.

DeliverablesThey Attach

Daily Invitation Limit

Each brand can send 60 invitations a day.

Published posts, with verified numbers.

A creator attaches a deliverable from their own pipeline. You cannot edit that pipeline or attach work for them. You receive a published post verified against the account that owns it.

Their Pipeline
In Progress
The creator is making it.
Verifying
Aspirenet checks the URL against its owner account.
What You Receive
Live
Published, and the account checks out.
Measured
A scrape counted the interactions.

Only a written review goes back to the creator.

The brand cannot reach past this line.

Measured, or marked Estimated

A scrape counts interactions only where it can reach them. Aspirenet marks every other figure Estimated in the product. It does not present an inferred number as observed.

Measured
Estimated

Your Review

Select again to clear.

AcceptedThe deliverable is approved.

Needs WorkSend it back with a note about the change required.

Invite-only, by design.

The app has no brand signup form. Aspirenet provisions brand accounts one at a time, so every brief comes from a real person. This page is where that process starts.

Talk to us about a campaign aspirenetbusiness@gmail.com

Start with what you have made.

Aspirenet is free. Connect a platform, see your rank and start shipping work.